Introduction to Agile Marketing

Type of event

Live online webinar


1 hour


English / Czech





The Introduction to Agile Marketing course is a quick but intensive introduction to the emerging, highly effective approach to marketing that takes inspiration from Agile Software Development.

Speaker Martin Fišer


  • What is Agile
  • Comparison of agile (adaptive) approach and waterfall (predictive) approach to marketing using real-life case studies
  • Values of Agile Manifesto in marketing
  • Selected Principles behind the Agile Manifesto in marketing
  • Scrum in marketing


  • Check-in: 5 minutes
  • Presentation: 40 minutes
  • Q&A: 15 minutes

Key takeways

  • Demystification of Agile
  • Differences between agile marketing and waterfall marketing
  • Key advantages of agile marketing

Who should attend

The Introduction to Agile Marketing course is intended for everyone who wishes to learn how to start applying the agile approach to marketing and increase the adaptivity and effectiveness of their marketing.

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